Bosideng
Bosideng has devoted itself to the down jacket for 50 years. It has been China’s best-selling down jacket brand for 31 consecutive years and, for 30 years, the only brand to represent China at the international presentation of cold-weather apparel trends.
Today, Bosideng products are sold in 72 countries and worn by more than 200 million people, with a global flagship on London’s Oxford Street anchoring the brand in Europe. On the fashion stage, Bosideng has shown in New York, Milan, London and Paris, and its runway shows and designer collaborations have helped establish the down jacket as a fashion piece in its own right.
A year ago, Bosideng showed its Master Puff collection on the sidelines of Paris Fashion Week. Joining the official calendar in its anniversary year marks how far the brand has come since. True to the name of its gala, ‘The Next Great Chapter’, Bosideng enters its second half-century with a clear ambition: to give the down jacket a lasting place in international fashion.
Today, Bosideng products are sold in 72 countries and worn by more than 200 million people, with a global flagship on London’s Oxford Street anchoring the brand in Europe. On the fashion stage, Bosideng has shown in New York, Milan, London and Paris, and its runway shows and designer collaborations have helped establish the down jacket as a fashion piece in its own right.
A year ago, Bosideng showed its Master Puff collection on the sidelines of Paris Fashion Week. Joining the official calendar in its anniversary year marks how far the brand has come since. True to the name of its gala, ‘The Next Great Chapter’, Bosideng enters its second half-century with a clear ambition: to give the down jacket a lasting place in international fashion.
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