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In the headlines

Céline Meslier (Sedgwick): “Talking to a journalist is something you learn”

Communicator

Good Practice PR

Madeline Humbert

Interview

Céline Meslier (Sedgwick): “Talking to a journalist is something you learn”

In its “Paroles de RP” series, MediaConnect spotlights heads and managers of press relations. They share their career paths, advice and day-to-day challenges. For this new episode, we spoke with Céline Meslier, communications and media...

27 October 2026

5 min

Léna Romanowicz (Brut): “Media training must be done beforehand”

Communicator

Good Practice PR Media

Madeline Humbert

Interview

Léna Romanowicz (Brut): “Media training must be done beforehand”

In the “Les Clés des RP” series, MediaConnect gives journalists a voice on their working methods and their relationships with press officers. Head of Snapchat at Brut, Léna Romanowicz shares her view on the press...

15 October 2026

6 min

Paul Parikhah (Île-de-France Mobilités):

Communicator

PR Voices Good Practice PR

Madeline Humbert

Interview

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

Accelerating news cycles, distrust of institutions and fragmented audiences: Paul Parikhah identifies three major challenges for public-sector press relations. Head of Press and Social Media at Île-de-France Mobilités since 2024, he looks back on his...

07 October 2026

5 min

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

Communicator

PR Voices

Shems Tlemcani

Interview

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

In its “PR Insights” series, MediaConnect spotlights directors and managers in public relations. They share their career paths, advice, and the challenges they face on a daily basis. For this new episode, we spoke with...

09 July 2026

8 min

Latest press releases

06.11.26

[Newsletter N.19] What’s at stake in Europe’s next budget ?

Diplomacy / International

05.11.26

CANADA PARTNER COUNTRY OF FATIGUE DESIGN 2027

Tech / Digital

05.11.26

Minol-ZENNER Group Expands in the U.S.

Economy

05.11.26

Wushu Captivates Spectators on Historic Youth Olympic Games Debut

Politics

05.11.26

Comtes de Champagne Grands Crus Blanc de Blancs 2015

Leisure

03.11.26

IOC President Kirsty Coventry Attends Wushu's Historic Debut at Dakar 2026 as 32 Athletes Advance to Finals

Sports

02.11.26

2027 CIVIS Media Prize opens for entries / New jury prize for podcasts

Society

30.10.26

Framatome inaugurates new sovereign industrial capacity in Montbard to manufacture anti vibration bars for nuclear reactors' steam generators

Planet

See the press room

PR Voices

Communicator

PR Voices Good Practice PR

Madeline Humbert

Interview

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

07 October 2026

5 min

Communicator

PR Voices

Shems Tlemcani

Interview

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

09 July 2026

8 min

See all PR voices

PR Keys

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

Communicator

PR Keys PR Media

Antoine Labat

Interview

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

With Keys of PR, MediaConnect gives journalists the floor to talk about their working methods and their relationships with press officers. In this new episode, Marie-Ève Lacasse, a journalist on the housing beat at Libération,...

05 November 2026

3 min

Communicator

PR Keys Good Practice PR

Shems Tlemcani

Interview

Gaëlle Borgia (France 24, TV5MONDE): "The problem is that some communications professionals do not understand how a television correspondent works"

In our "PR Keys" series, MediaConnect gives journalists a voice to better understand how they work and how they interact with press offices. In this new edition, Gaëlle Borgia, a television journalist and freelance correspondent...

18 June 2026

4 min

Etienne Dujardin (La Voix du Nord): “I read what other media publish and what circulates on social networks to identify topics”

Journalist & Communicator

PR Keys PR

Shems Tlemcani

Interview

Etienne Dujardin (La Voix du Nord): “I read what other media publish and what circulates on social networks to identify topics”

In a new interview for Les Clés des RP, MediaConnect met with Étienne Dujardin, desk journalist in the continuous news service at La Voix du Nord. He explains his daily work and his relationships with...

10 December 2025

3 min

Fabrice Cousté (B SMART) – “PR can make our work easier”

Communicator

PR Keys PR

Madeline Humbert

Interview

Fabrice Cousté (B SMART) – “PR can make our work easier”

In this new episode of “The Keys to PR”, MediaConnect interviews Fabrice Cousté, freelance journalist and host of SMART IMMO (B SMART). He shares his experience with public relations and his expectations regarding communication professionals.

18 November 2025

5 min

Laurent Larcher (La Croix): “I’m looking for people who can decipher the issues with nuance”

Communicator

PR Keys PR

Shems Tlemcani

Interview

Laurent Larcher (La Croix): “I’m looking for people who can decipher the issues with nuance”

In this new episode of “Les Clés des RP”, the series in which MediaConnect interviews journalists about their expectations toward communication professionals, Laurent Larcher, senior reporter at La Croix in charge of Defense and conflicts,...

14 October 2025

5 min

Romain Schneider (Le Figaro): “The language is sometimes too technical in press releases”

Communicator

PR Keys PR

Madeline Humbert

Interview

Romain Schneider (Le Figaro): “The language is sometimes too technical in press releases”

This is the new season of “The keys to PR”, the series in which MediaConnect interviews journalists about their expectations of PR professionals. This week, Romain Schneider, sports journalist at Le Figaro for about twenty...

01 October 2025

5 min

See all PR keys

Most recent articles

RP

Communicator

PR Keys PR Media

Antoine Labat

Interview

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

05 November 2026

3 min

Communicator

Good Practice PR

Madeline Humbert

Interview

Céline Meslier (Sedgwick): “Talking to a journalist is something you learn”

27 October 2026

5 min

National press : how can regional brands make a place for themselves ?

Communicator

Good Practice PR Media

Shems Tlemcani

Interview

National press : how can regional brands make a place for themselves ?

Le Monde, Les Echos, Libération, TF1... Appearing in the national press can be a major communication issue for some regional brands. How to develop a national media plan? Lisa Wyler, press relations specialist and founder...

20 October 2026

5 min

Communicator

Good Practice PR Media

Madeline Humbert

Interview

Léna Romanowicz (Brut): “Media training must be done beforehand”

15 October 2026

6 min

Communicator

PR Voices Good Practice PR

Madeline Humbert

Interview

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

07 October 2026

5 min

Olivia Buffi (Invitation au voyage, Arte):

Good Practice PR Media

Madeline Humbert

Interview

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

In our "PR Keys" series, MediaConnect gives the floor to journalists to better understand their way of working and their relationship with press services. In this new episode, Olivia Buffi, editor-in-chief of the show Invitation...

24 September 2026

6 min

How do you write a PR pitch that grabs journalists' attention?

Communicator

Good Practice PR

Shems Tlemcani

Article

How do you write a PR pitch that grabs journalists' attention?

The pitch is the key tool for capturing a journalist’s attention. When well-delivered and structured, this hook can make all the difference for public relations professionals. Here’s how to craft a pitch that gets straight...

14 September 2026

4 min

PR in summer: why continue communicating with the press

Communicator

Good Practice PR

La Rédaction

Article

PR in summer: why continue communicating with the press

Summer slows down the activity of many businesses. This break often leads press officers to pause their communications efforts. However, staying silent is not always the best strategy. Here are five reasons to continue your...

23 June 2026

3 min

Social Media

Fake news: the new strategic risk for companies

Communicator

Social Networks PR

Shems Tlemcani

Article

Fake news: the new strategic risk for companies

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...

09 October 2025

5 min

MEDIA ON THE MOVE – Summer Series – Finding your digital path [3/3]

Journalist & Communicator

Social Networks Media

Madeline Humbert

Article

MEDIA ON THE MOVE – Summer Series – Finding your digital path [3/3]

This summer, MediaConnect invites you to (re)discover the standout episodes from Season 4 of our podcast "Media on the Move." Each week features a new theme. The final installment focuses on strengthening digital models.

19 August 2025

1 min

Journalist

Social Networks Media

Shems Tlemcani

Podcast

MEDIA ON THE MOVE - #90 - Jérôme Béglé – Paris Match – Reinventing an iconic brand

In this new episode, MediaConnect welcomes Jérôme Béglé, CEO, publishing director, and editorial director of Paris Match.

07 July 2025

1 min

“Employee Advocacy”: Risk or Opportunity?

Communicator

Social Networks

Madeline Humbert

Article

“Employee Advocacy”: Risk or Opportunity?

Today, many brands are realizing they no longer have full control over their reputation. Consumers, employees, and partners alike can all make their voices heard. Some companies are therefore seeking to mobilize their employees’ voices...

19 June 2025

4 min

MEDIA ON THE MOVE - #88 - Hugues de Rosny – Le Média Positif - Responding to information fatigue

Journalist

Social Networks Media

Shems Tlemcani

Podcast

MEDIA ON THE MOVE - #88 - Hugues de Rosny – Le Média Positif - Responding to information fatigue

In this new episode, MediaConnect welcomes Hugues de Rosny, founder of Le Média Positif.

10 June 2025

1 min

MEDIA ON THE MOVE - #84 - Justine Ryst - YouTube - 20 years of video revolution

Journalist & Communicator

Social Networks Media

Alix Fortin

Podcast

MEDIA ON THE MOVE - #84 - Justine Ryst - YouTube - 20 years of video revolution

In this new episode, MediaConnect welcomes Justine Ryst, General Manager of YouTube France.

15 April 2025

1 min

Why does fact-checking provoke so much hatred?

Journalist

Social Networks Media

Alix Fortin

Article

Why does fact-checking provoke so much hatred?

Since the rise of online disinformation, fact-checking units have been developed within newsrooms. Though intended to verify information circulating in society, this practice has become the target of sharp criticism.

13 February 2025

4 min

Body Minute controversy on TikTok: A breakdown of a crisis communication online

Communicator

Social Networks

Alix Fortin

Article

Body Minute controversy on TikTok: A breakdown of a crisis communication online

For months, the brand has unsuccessfully attempted to take down a video posted on TikTok by content creator Laurène Lévy. The controversy has grown so large that it is now taking a legal turn. Olivier...

23 January 2025

4 min

Media

Communicator

PR Keys PR Media

Antoine Labat

Interview

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

05 November 2026

3 min

Communicator

Good Practice PR Media

Shems Tlemcani

Interview

National press : how can regional brands make a place for themselves ?

20 October 2026

5 min

Communicator

Good Practice PR Media

Madeline Humbert

Interview

Léna Romanowicz (Brut): “Media training must be done beforehand”

15 October 2026

6 min

Good Practice PR Media

Madeline Humbert

Interview

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

24 September 2026

6 min

Fake News: How the CNAF Structures Its Communications Response (Damien Ranger-Martinez)

Communicator

PR Media

Madeline Humbert

Interview

Fake News: How the CNAF Structures Its Communications Response (Damien Ranger-Martinez)

How should a communications department tackle misinformation? Damien Ranger-Martinez, communications director at the Cnaf, shares insights into the strategy implemented by the public agency. One key takeaway: you have to take the initiative on the...

07 May 2026

1 min

Journalist

Media Technology

Madeline Humbert

Interview

Camille Pettineo (INA): “AI will lead us to greater transparency in our journalistic practices.”

AI has already transformed the way we consume information (La Croix Verian Barometer 2026), but it is also impacting how that information is produced. How can this technology be turned into a real opportunity for...

05 February 2026

5 min

Behind the Scenes of Data Journalism: What Relationship with PR?

Communicator

PR Media

Madeline Humbert

Article

Behind the Scenes of Data Journalism: What Relationship with PR?

Data collection, processing, visualization... Data journalism has made its mark in newsrooms with an increasing number of interactive formats. MediaConnect spoke with three data journalists to understand their daily work, their methods, and their expectations...

04 December 2025

5 min

Journalist & Communicator

Social Networks Media

Madeline Humbert

Article

MEDIA ON THE MOVE – Summer Series – Finding your digital path [3/3]

19 August 2025

1 min

Most read articles

Good Practice PR Media

Madeline Humbert

Interview

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

24 September 2026

6 min

Communicator

Good Practice PR

Shems Tlemcani

Article

How do you write a PR pitch that grabs journalists' attention?

14 September 2026

4 min

Communicator

PR Voices

Shems Tlemcani

Interview

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

09 July 2026

8 min

Communicator

Good Practice PR Media

Shems Tlemcani

Interview

National press : how can regional brands make a place for themselves ?

20 October 2026

5 min

How to effectively target journalists when distributing a press release ?

Communicator

Good Practice PR

Shems Tlemcani

Article

How to effectively target journalists when distributing a press release ?

Before distributing a press release, press officers must build a list of journalists to contact. This process is known as targeting. In this article, MediaConnect outlines the steps to follow in order to select the...

18 June 2026

4 min

Communicator

Good Practice PR Media

Madeline Humbert

Interview

Léna Romanowicz (Brut): “Media training must be done beforehand”

15 October 2026

6 min

In the headlines

Céline Meslier (Sedgwick): “Talking to a journalist is something you learn”

Léna Romanowicz (Brut): “Media training must be done beforehand”

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

Latest press releases

[Newsletter N.19] What’s at stake in Europe’s next budget ?

CANADA PARTNER COUNTRY OF FATIGUE DESIGN 2027

Minol-ZENNER Group Expands in the U.S.

Wushu Captivates Spectators on Historic Youth Olympic Games Debut

Comtes de Champagne Grands Crus Blanc de Blancs 2015

IOC President Kirsty Coventry Attends Wushu's Historic Debut at Dakar 2026 as 32 Athletes Advance to Finals

2027 CIVIS Media Prize opens for entries / New jury prize for podcasts

Framatome inaugurates new sovereign industrial capacity in Montbard to manufacture anti vibration bars for nuclear reactors' steam generators

PR Voices

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

PR Keys

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

Gaëlle Borgia (France 24, TV5MONDE): "The problem is that some communications professionals do not understand how a television correspondent works"

Etienne Dujardin (La Voix du Nord): “I read what other media publish and what circulates on social networks to identify topics”

Fabrice Cousté (B SMART) – “PR can make our work easier”

Laurent Larcher (La Croix): “I’m looking for people who can decipher the issues with nuance”

Romain Schneider (Le Figaro): “The language is sometimes too technical in press releases”

Most recent articles

RP

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

Céline Meslier (Sedgwick): “Talking to a journalist is something you learn”

National press : how can regional brands make a place for themselves ?

Léna Romanowicz (Brut): “Media training must be done beforehand”

Paul Parikhah (Île-de-France Mobilités): "Nothing ever replaces dialogue and exchange"

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

How do you write a PR pitch that grabs journalists' attention?

PR in summer: why continue communicating with the press

Social Media

Fake news: the new strategic risk for companies

MEDIA ON THE MOVE – Summer Series – Finding your digital path [3/3]

MEDIA ON THE MOVE - #90 - Jérôme Béglé – Paris Match – Reinventing an iconic brand

“Employee Advocacy”: Risk or Opportunity?

MEDIA ON THE MOVE - #88 - Hugues de Rosny – Le Média Positif - Responding to information fatigue

MEDIA ON THE MOVE - #84 - Justine Ryst - YouTube - 20 years of video revolution

Why does fact-checking provoke so much hatred?

Body Minute controversy on TikTok: A breakdown of a crisis communication online

Media

Marie-Ève Lacasse (Libération): “I can’t read a press release that will already tell me what the conclusion of my article will be.”

National press : how can regional brands make a place for themselves ?

Léna Romanowicz (Brut): “Media training must be done beforehand”

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

Fake News: How the CNAF Structures Its Communications Response (Damien Ranger-Martinez)

Camille Pettineo (INA): “AI will lead us to greater transparency in our journalistic practices.”

Behind the Scenes of Data Journalism: What Relationship with PR?

MEDIA ON THE MOVE – Summer Series – Finding your digital path [3/3]

Most read articles

Olivia Buffi (Invitation au voyage, Arte): "Communicators need to understand the soul of our show.»

How do you write a PR pitch that grabs journalists' attention?

Bénédicte Chalumeau-Vignon (AFFLELOU Group): “A public relations strategy is truly effective only when it combines performance with relevance.”

National press : how can regional brands make a place for themselves ?

How to effectively target journalists when distributing a press release ?

Léna Romanowicz (Brut): “Media training must be done beforehand”

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