Leverage Buy-out (LBO), or leveraged buyout, is a method commonly used by companies to accelerate their growth. During such operations, press officers communicate with the media to generate coverage of the news. Bérengère Beaujean, Communications...

In this new episode of “The Keys to PR”, MediaConnect interviews Fabrice Cousté, freelance journalist and host of SMART IMMO (B SMART). He shares his experience with public relations and his expectations regarding communication professionals.

When supporting a fundraising round, communication plays a crucial role. PR teams must turn a financial transaction into information that is useful for journalists. What are the best practices? Estelle Monraisse, senior partner at Mascaret...

This is the new season of “The keys to PR”, the series in which MediaConnect interviews journalists about their expectations of PR professionals. This week, Romain Schneider, sports journalist at Le Figaro for about twenty...

Data collection, processing, visualization... Data journalism has made its mark in newsrooms with an increasing number of interactive formats. MediaConnect spoke with three data journalists to understand their daily work, their methods, and their expectations...

Whether it’s Christel Heydemann (Orange), Véronique Bédague (Nexity), or Patrick Pouyanné (TotalEnergies), all have succeeded in building big communities on LinkedIn. Business leaders shape their reputation and influence online through personal branding. In the age...