What are the differences between public and private communication? Pascale Barillot has experienced both over the course of her career. EDF, Veolia, France Travail, and the SNCF Group—she has worked across numerous communication and press...

Many companies choose to expand their business abroad. However, mastering your communication strategy is essential to gain recognition from the foreign press. Maïwenn Régnault, Consulting Director and Head of International at Oxygen, shares her best...

In this new episode of “Les Clés des RP”, the series in which MediaConnect interviews journalists about their expectations toward communication professionals, Laurent Larcher, senior reporter at La Croix in charge of Defense and conflicts,...

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...

Nearly four out of ten French people use generative artificial intelligence (GAI) to search online, according to an Ipsos survey. Faced with this paradigm shift, brands are adopting GEO (generative engine optimization) to optimize their...

Whether it’s Christel Heydemann (Orange), Véronique Bédague (Nexity), or Patrick Pouyanné (TotalEnergies), all have succeeded in building big communities on LinkedIn. Business leaders shape their reputation and influence online through personal branding. In the age...

This is the new season of “The keys to PR”, the series in which MediaConnect interviews journalists about their expectations of PR professionals. This week, Romain Schneider, sports journalist at Le Figaro for about twenty...

To gain visibility in the press, many companies call on press officers. While this collaboration generally takes place over the long term, some organizations opt for a one-time mission, on the occasion of a specific...