Geneva Watch Days

Geneva Watch Days – founded in 2020 in response to the pandemic – embodies a modern, decentralized watchmaking event resolutely oriented towards the future. Conceived by a collective of prestigious houses such as Bvlgari, Breitling, De Bethune, Girard Perregaux, H. Moser & Cie. and MB&F, the initiative emphasizes openness, agility and an immersive experience across the city of Geneva. A celebration accessible to the public, industry professionals and the media, it is supported by the Canton and City of Geneva, the Chamber of Commerce (CCIG), the FHH, the GPHG and other institutional partners.