👉 Please note, this podcast is only recorded in French.
To access the episode on the platform of your choice, click here.
How does a B2B media outlet remain influential for over 50 years?
The first French title dedicated to communication and advertising since 1971, Stratégies remains a reference in its sector today. But to retain its 10,000 subscribers, it has had to constantly reinvent itself.
Paid daily newsletter, print magazine, events, Grand Prix awards: Stratégies has become a comprehensive ecosystem serving professionals.
To stay closely attuned to companies’ challenges, the editorial team even invites executives to editorial meetings—a way to be challenged and never miss the market’s subtle signals.
Half a century of influence and transformation to discover with Gilles Wybo, editor-in-chief of Stratégies. He is the guest on our podcast “Media On The Move”. 20 minutes of interview to help you understand their challenges.
On the agenda:
🔵 Adapting to the hybridization of communication professions
🔵 Anticipating the risks of AI on agencies
🔵 Inviting decision-makers into editorial reflections
🔵 Constantly reinventing editorial and event formats
Suggestions?
If you have comments, topic proposals, or people to interview, feel free to contact our editorial team at: hugues.dago@mediaconnect.com
