PR advice from AFP journalists: The virtues of clarity [Video]

Before distributing a press release, press officers must build a list of journalists to contact. This process is known as targeting. In this article, MediaConnect outlines the steps to follow in order to select the...

While communications professionals sometimes feel undervalued within companies, does this perception also extend to press relations? Do PR activities occupy a specific position in communications departments? Media relations managers share their insights.

Data collection, processing, visualization... Data journalism has made its mark in newsrooms with an increasing number of interactive formats. MediaConnect spoke with three data journalists to understand their daily work, their methods, and their expectations...

When supporting a fundraising round, communication plays a crucial role. PR teams must turn a financial transaction into information that is useful for journalists. What are the best practices? Estelle Monraisse, senior partner at Mascaret...

Leverage Buy-out (LBO), or leveraged buyout, is a method commonly used by companies to accelerate their growth. During such operations, press officers communicate with the media to generate coverage of the news. Bérengère Beaujean, Communications...

Notified at the last minute, contradicted, or simply excluded from major decisions — for a long time, communicators only played a peripheral role within companies. Is that still the case in 2025? Experts and professionals...