The blog 5 essential tools for information monitoring
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5 essential tools for information monitoring

Good Practice PR Media
Published on tuesday 30th january 2024 at 17h25

A critical element in a company's strategy, information monitoring demands a lot of time. Fortunately, several effective monitoring tools exist to keep you informed about the news in your industry and from your competitors. MediaConnect has selected 5 trending tools that could become indispensable in your PR strategy, thereby improving your performance.

5 essential tools for information monitoring
5 Essential Tools for Information Monitoring
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Feedly


 
 
Feedly is a monitoring software that allows you to easily follow websites, blogs, and social media in one place. You can create customized feeds to track topics of interest, organize your content by category, and receive notifications to stay updated on the latest news. It also integrates an analysis tool that enables comprehensive marketing monitoring for a domain or keyword.
 
Price: Feedly offers both a free version and a paid version starting at $6 per month.
 

 

Mention 


 

Mention is a brand monitoring and online competitive monitoring tool. It allows you to track mentions of your brand, products, or competitors on the web and social media. Mention also helps monitor trends, influencers, and relevant keywords for your business domain. This media monitoring tool provides a comprehensive analysis of your performance on the web.
 
Price: Mention offers a free 14-day trial, followed by a paid version starting at $25 per month.

 

Notion 


 
Notion is an online project management and note-taking tool that can also be used for information monitoring. It enables users to create note pages, tasks, and databases to efficiently organize collected information. The tool offers a variety of features to help users gather and share information, such as the ability to collaborate with colleagues in real-time.
 
Price: Notion is available in both free and paid versions, starting at $4 per month.
 

Google Alerts  


Google Alerts is a free service that allows you to monitor web page changes based on Google search results for specific keywords. You can receive email notifications or RSS feeds to keep track of news in your business domain, competitors, and discover new content published online. It's a tool that helps you stay competitive in your search engine optimization (SEO) strategy.
 
Price: Google Alerts is a free web service.
 

TweetDeck  

 
 

TweetDeck is a convenient web application for efficiently managing your presence on Twitter. With its tweet monitoring features, you can stay informed in real-time about tweets, mentions, direct messages, and hashtags related to your business domain. Organizing your tweet stream by column also makes it easier to manage interactions with your Twitter community.
 
Price: TweetDeck is a free application.
 

Information Monitoring: A Key Challenge for PR


By implementing effective information monitoring, PR professionals can enhance their media impact, optimize decision-making, and stay informed about the latest trends in their market.


Key Steps for Effective PR Information Monitoring

Here are the steps to set up effective PR information monitoring:


1.  Identify relevant information sources for your business domain, such as specialized news sites, professional social networks, reference blogs, or thematic newsletters.
 
2. Establish a monitoring system to collect and analyze information in real-time.

3. Use monitoring tools to automate the surveillance of selected information sources and save time.
 
4. Disseminate the collected information to company teams to share knowledge and create an information culture within the company.
 
5. Regularly analyze monitoring results to ensure relevance and adapt it based on market changes.

6. Implement a strategy for a rapid response to important news to react quickly and effectively to current events.

Randa El Fekih