Toronto Zoo and its Special Valentine’s Day Press Release
On the occasion of Valentine’s Day, the Toronto Zoo recently issued a digital press release inviting people to name their exes after its cockroaches or adopt penguins. This campaign aims to raise funds for their care. To help us choose, the Zoo guides us: “Take our quiz below to find out which package best suits your Valentine’s Day mood in 2023!” With its animations and love letter style, the Toronto Zoo uses Valentine’s Day to give its press release a quirky touch.
Heinz and its Tasty Press Release
Heinz, the famous condiment manufacturer, launched a call to all hamburger lovers to find its “chief hamburger artist.” In a press release dating from 2021, the brand announced a social media contest. The prize: $25,000 and other benefits. This press release announces a campaign in a fun way, with a wanted notice as the lead: “The winner of the ‘Art of the Burger’ contest will receive $25,000, consult on the next HEINZ condiment, travel to taste and test the best hamburgers in the United States, and receive free HEINZ condiments for life.”
Grindr and its LGBT-Colored Press Release
To announce its partnership with Biarritz Olympique as an official sponsor, Grindr, the online dating platform for the LGBTQ+ community, chose a colorful press release. The platform adopts a colorful approach and breaks away from the often black-and-white press releases. By using the vibrant colors of the LGBT community, the platform illustrates its message even through the form of its press release.
Stranger Things and its Paranormal Press Release
The production of the hit series “Stranger 4” issued a press release to announce its event. The theme of the release revolves around the appearance of mysterious portals around the world. Photos of these “portals,” supposed to be passages into a parallel dimension in the series, are carefully integrated into the press release. Their strange and sinister look, in line with the dark atmosphere of “Stranger Things,” infiltrates popular locations such as the Empire State Building. The special effects projected onto the façade appear to split it. With intriguing content promising suspense and chills, the press release invites fiction into the real world with a title that says it all: “Welcome to the Upside Down!”
Mastercard and its Audio Press Release
The payment card company Mastercard announced the release of its new vocal signature through an audio press release. Through a voice, Mastercard presents its latest innovations and commitment to security and innovation in payments. Unlike traditional press releases, which are generally written or presented in video form, the brand claims a more immersive and interactive way to deliver its message.
Many companies try to stand out with creatively written press releases, using a humorous or narrative approach, or by using media such as videos, images, or audio to reinforce the message. However, it is important to note that this kind of approach may not be appropriate for all companies or situations. Creativity in a press release does not guarantee media coverage. Moreover, it can be difficult to undertake the creation of an atypical press release since they usually follow a standard format primarily to convey information effectively.
