The pressroom Fashion has power to drive sustainability : ZERO-TEX Sustainable World

Fashion has power to drive sustainability : ZERO-TEX Sustainable World

LeisureLuxury / Fashion
Japan Fashion Week Organization  (Rakuten Fashion Week TOKYO)

Japan Fashion Week Organization (Rakuten Fashion Week TOKYO)

Sho Konishi, a Japanese designer and sustainability researcher based in New York, was invited to a panel discussion, titled “Sustainability and education in the fashion business,” on March 16 at Rakuten Fashion Week TOKYO 2023 A/W.
 

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The event was held on the first day of the biannual parade’s special exhibition on fashion and sustainability at the official venue.

JFWO has been transmitting “SDGs that fashion can do” through a variety of projects since the 22 S/S season.

During the event, Konishi sent a message of support for a global movement to promote sustainability, saying “fashion has the power” to help achieve SDGs.

“I truly think fashion has the power to … get people's attention, and SDGs need that,” Konishi said in an interview following the event.

“I’m a fashion designer (and) at the same time an activist as well for sustainability,” said Konishi, wearing an oversize suit made of sustainable texture, named ZERO-TEX, which is produced with a technology to lower CO2 emissions.

“If sustainability helps other people, I would love to keep doing it,” he added.

Akihide Nishikawa, CEO of textile maker Yamagin inc, which has developed ZERO-TEX, told the event that the fashion industry is often criticized as environmentally unfriendly.

“We want to stop (the criticism),” Nishikawa said. 
“Fashion is not evil. Fashion is something to have fun. Fashion should last forever. We will continue taking action for that,” he said.
Clothes made of ZERO-TEX and designed by Chieko Ikegami, Yuri Ikegaya and Risa Fugetsu, would-be designers studying at Fashion Institute of Technology, will be displayed at the exhibition room until March 18.

Download the video from the link below: 

https://we.tl/t-1E1Ix1chOf

Japan Fashion Week Organization  (Rakuten Fashion Week TOKYO)

Japan Fashion Week Organization (Rakuten Fashion Week TOKYO)

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