The marketplace model continues to accelerate, having reached 38% worldwide growth in 2022. This success is largely determined by the checkout stage and the seamlessness of payments. Lemonway is therefore integrating Payplug's Payment Facilitator model to optimise payment performance for marketplaces. Indeed, thanks to a direct connection to the Cartes Bancaires network and Groupe BPCE, second largest banking group in France, Payplug achieves a net average acceptance rate of 94%, offering a seamless and secure payment experience that favors conversion.
“We chose Payplug to enhance our existing offering and provide an even better response to our increasingly demanding marketplaces. Thanks to this partnership, we are optimising the scalability of our pan-European third-party payment service.” - Antoine Orsini, CEO of Lemonway.
Through quick and easy integration of the Lemonway API, marketplaces can benefit from Payplug’s technology. The rapid activation of payment methods broadening the base of potential buyers, the availability of MultiCapture optimising the management of multiple baskets or even the provision of Hosted Field to PCI DSS standards leaving marketplaces the possibility of designing their payment page as they wish, will be key elements in the success of their customers' projects.
“What differentiates Lemonway is their unique expertise in the marketplace model. The combination of cutting-edge payment expertise and a thorough grasp of the associated regulations is in line with our desire to make the payment experience smoother for both merchants and buyers.” - Antoine Grimaud, CEO of Payplug.
The Lemonway x Payplug partnership is the coming together of two complementary players, who share the ambition of an ever more efficient service for the marketplace model.
