Gen Z is a hyper-connected generation: about 4.5 hours of screen time per day.
To capture their attention, new and increasingly ambitious formats are emerging, driven by content creators.
How can brands integrate these new forms of storytelling?
According to Gregg Bywalski, it's no longer about imposing messaging, but about establishing genuine collaboration. Trusting creators to enable co-creation: that's the key to reaching this generation.
👉 Please note, this video is only recorded in French.
Watch his advice in the video.
