Steps to draft your press release with ChatGPT:
No longer a stranger, ChatGPT has become an indispensable ally for some communication professionals. Indeed, this AI can perform various tasks such as article writing, assistance in communication strategy, persona creation, or even generating marketing campaign ideas. Its ability to simplify the work of communicators makes it a valuable asset, especially when it comes to drafting press releases.
The AI-based text generation tool can help you draft your press release in record time. You just need to provide a prompt, a short sentence describing the subject of your release, and ChatGPT takes care of the rest.
The prompt is the key to getting an effective press release. It must be clear, concise, and well-formulated. In other words, it should contain all the important information you want to convey to the media. The more precise your prompt, the better ChatGPT can produce a quality text.
Before entering your prompt, ask yourself the right questions:
• What is the goal of your press release?
• What key information do you want to communicate?
• Who is your press release intended for?
• What tone do you want to use?
Examples of prompts to write a press release:
Even though ChatGPT can be a valuable aid in writing press releases, it's important to follow certain rules to ensure effectiveness. Some prompts are more effective than others.
"Write a press release for (...) on (...)" is too vague and may result in a press release that requires numerous adjustments.
Example of an effective prompt for a press release:
"You are an expert in (...). You work for (...), in the field of (...). You are tasked with writing a press release for (...). The press release is intended for (...). The tone should be (...). The press release must contain (...)." A clear and precise prompt can lead to a quality press release. It's essential to specify the nature of the company, the objectives of the press release, and the tone.
Despite the assistance provided by ChatGPT in writing press releases, it's crucial to keep in mind that this tool cannot replace human expertise and creativity. To ensure the effectiveness of your press releases, carefully review the text proposals generated by ChatGPT to revise and adapt them. Consider this AI as a complementary tool to help communication professionals perform their work more efficiently and rapidly.
Randa El Fekih