Le Média PR Chronicle – F. Fougerat X MediaConnect: What are public relations? [Video]
Manon Ottou-Guilbaud Manon Ottou-Guilbaud
Article

PR Chronicle – F. Fougerat X MediaConnect: What are public relations? [Video]

PR
Publié le tuesday 14th november 2023 à 00h00, mis à jour le friday 8th august 2025 à 15h28

Our digital press room service is launching a video format with Frédéric Fougerat, a communication and PR specialist. For MediaConnect, he returns each week to address a common misconception about public relations. The first episode is dedicated to the very definition of the profession. [Video below the illustration].

PR Chronicle – F. Fougerat X MediaConnect: What are public relations? [Video]
PR Chronicle – F. Fougerat X MediaConnect: What are public relations?
Share this article on social networks
👉 Please note, this video is only recorded in French.

“Public relations is a profession!” reminds us Frédéric Fougerat in this first chronicle for MediaConnect. A communication technique that appeared about two centuries ago, at the same time as the journalism profession.

The objective: to create, maintain, and develop trusting and professional relationships between communicators and journalists in order to collaborate effectively and over the long term with the media.

 



➡️ Next episode: How many press releases should be produced each week?

   

Our most recent articles

Does “personal branding” still need PR?
PR
Madeline Humbert Madeline Humbert
Article

Does “personal branding” still need PR?

Whether it’s Christel Heydemann (Orange), Véronique Bédague (Nexity), or Patrick Pouyanné (TotalEnergies), all have succeeded in building big communities on LinkedIn. Business leaders shape their reputation and influence online through personal branding. In the age...
02 October 2025
5 min
See all articles