PR Chronicle – Frédéric Fougerat X MediaConnect: Journalists and influencers: all in the same bag? [Video]

For Frédéric Fougerat, communication and PR specialist, the answer is clear: “It’s not the role of public relations to work with influencers, at least not by lumping them together with journalists. Their expectations, goals, and work are different.”

While working with content creators can be effective communication-wise, can we really “mix” them with journalists? What are the main differences between these two professions? How do we distinguish popularity, notoriety, and influence? How do you adapt your communication depending on your target audience?

➡️ Next episode: What place does lying have in public relations?