The interview is a demanding exercise where every detail matters: format, timing, type of questions, level of preparation… Whether it is live or pre-recorded, the approach will not be the same.
In a live interview, spontaneity is essential and the margin for error is limited. In a pre-recorded interview, the setting may seem more comfortable, but the need for clarity and consistency remains just as strong. In both cases, it is essential to anticipate questions, especially the most sensitive ones, and know how to answer them accurately without losing control of your message.
How can you adapt your approach depending on the interview format?
How can you answer a difficult question without being destabilized?
How can you effectively prepare your intervention to remain clear, credible, and aligned with your key messages?
🎥 In this video, Stéphanie Laurent, Associate Director at Mascaret – Dentsu Consulting, shares practical advice on how to approach media interviews with confidence, whatever the media context.
👉 More episodes to discover :
• Comment structurer efficacement son message ?
• Comment gérer son stress ?
A series designed to help you better understand the rules of media communication and strengthen your public speaking skills.
