Swiss watch luxury manufacturer Hublot proudly announces that young Chinese actor Yosh YU is joining the Hublot family as its newest brand ambassador. The multifaceted artist, fearlessly embraces challenges, strides forward with courage and continuously pushes boundaries with the spirit of fusion to fully embody the brand philosophy of Hublot: Be First, Unique and Different.
Rules and Freedom: the Art of Fusion in Multiple Identities
As a young actor, Yosh is a perfect example of the fusion of rules and freedom throughout his career, presenting a captivating aesthetic of contrast that perfectly aligns with Hublot's "Art of Fusion". Growing up in a background where sports and culture blended harmoniously, he always follows the rule of “Being First”. With his outstanding athletic talent and passion for sports, Yosh has achieved numerous milestones: Second-Grade National Basketball Player, certified rider of the Chinese Equestrian Association, and qualified Open Water Diver. He also excels in sports such as boxing, archery, and shooting.
In 2018, he auditioned for the mythological trilogy epic Creation of the Gods. Upon the film's release in 2023, Yosh rose to prominence for his portrayal of Ji Fa, receiving widespread acclaim for his exceptional acting skills and distinctive performing style. This began an illustrious journey that seamlessly blended sports and performing arts while preparing for the epic fantasy film. Yosh dedicated over 12 hours daily to high-intensity performances, traditional cultural activities, and sports skill training. He mastered each of them, integrating order and rules in performing into his daily life. For him, art and order are inseparable companions.
In addition to performing, Yosh exhibits his unique style of music. He sees music as a stage of infinite freedom, where he can freely unleash his personality and express himself. In December 2023, Yosh began exploring further new facets of himself, unveiling his solo single Pipe Dream. His fearless exploration and boundary-breaking spirit align closely with Hublot's brand passion and values.
Defy Time to Write the Next Chapter Together
Yosh's journey to success took time. From the rigorous training he passed through at a basketball training school from age 13 to his impressive performances in 2023, Yosh has shown unwavering dedication to sports and the performing arts. Unfazed by time's challenges, he remains true to his original aspirations, forging ahead relentlessly. Hublot looks forward to an exciting journey with Yosh.
As new brand's ambassador, Yosh is the hero of Hublot's latest visual campaign, showcasing some of the Maison’s icons: the Big Bang Integrated Time Only Sky Blue Ceramic, the Spirit of Big Bang Titanium, the Big Bang Unico Black Magic, the Square Bang Unico Titanium Ceramic, and the Classic Fusion Racing Grey Chronograph Titanium, with bold, pioneering aesthetics expressed through innovation and craftsmanship.
