TVS MOTOR COMPANY LAUNCHES WORLD’S FAVOURITE RACING MACHINE TVS APACHE IN KENYA

Nairobi, November 17^th, 2025: TVS Motor Company, a global leader in two and three-wheeler manufacturing, today launched the TVS Apache RTR 180 in Kenya. The company has associated with its long-standing distribution partner in Africa - Car & General for this new venture. The introduction of TVS Apache in Africa marks a major milestone, bringing a legacy of racing excellence, advanced technologies, and two decades of global credibility to Kenyan biking culture. The TVS Apache nameplate is the touchstone of TVSM’s “Track to Road” philosophy that guarantees urban enthusiasts experience race-bred innovation, setting new benchmarks for technology and performance.
 
With over 6.5 million riders in over 60 countries TVS Apache has evolved into a global phenomenon and its arrival in Kenya is a major moment in the evolution of Kenyan biking culture and an opening of doors to a new generation of enthusiasts to experience performance, style, and innovation.
 
The TVS Apache RTR 180 represents the prefect blend of power, precision and performance, forged from 43 years of TVS racing heritage. The product is equipped with 177.4cc high-performance engine, delivering ultimate performance of 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM. It features disc brakes, and adjustable race-tuned suspension, ensuring an exhilarating ride experience. The motorcycle features beast-inspired LED headlamp, tubeless tyres with wider rear tyre, 5-speed gear box and much more, making it a true benchmark in its category.
 
Close on the heels of the EICMA debut where TVSM wowed visitors with its ambition, versatility and scale, the introduction of Apache in Kenya is a statement of intent to expand its global footprint by entering new markets to go deeper in existing geographies with the larger aim to deliver world-class, race-proven engineering in every market, fuelling aspirations and transforming lives.
 
Commenting on the launch, Mr. Peyman Kargar, President – International Business, TVS Motor Company, said, “Kenya is central to TVSM’s continental ambitions, given its role as a regional commercial hub and its influence on motorcycle culture across East Africa. The nation’s growing community of discerning riders and evolving urban infrastructure make it the ideal market for the Apache’s debut. This move further strengthens TVSM’s commitment to serve Kenyan consumers with products that enhance their mobility aspirations and complement their lifestyles. With this launch of new premium motorcycle – TVS Apache RTR 180, it enhances our commitment to offering performance-led, premium mobility solutions across Africa. The product has been designed with a combination of racing-inspired power and technology with comfort, durability and efficiency. There is immense potential in this market and through our strong partnership with Car & General, we aim to continue expanding our presence in Africa.”
 
This year, TVSM celebrates 20 years of Apache, which has evolved into a strong community and has also set a new standard in design, engineering and technology. TVS Apache is one of the most celebrated performance motorcycle series globally.
 
Mr. Vijay Gidoomal, CEO and , Car & General, said, “Our partnership with TVS Motor Company gets stronger with the launch of TVS Apache RTR 180 to the Kenyan market. This launch marks an important step in enhancing the motorcycle landscape, bringing together advanced performance, design and reliability. The product is perfectly suited for our young customers who seek a dynamic daily ride. With its advanced power delivery, comfort, technology and fuel efficiency, the product will offer an ideal balance for both city and mud road rides. We trust the TVS Apache RTR 180 will accelerate the growth of the premium motorcycle segment in Kenya and strengthen the strong reliance that the customers have in the TVS brand.”
 
The product will be available across 12 Car & General dealerships across Kenya. TVS RTR 180 is positioned to offer strong value in its segment, priced at KES 269990 and comes in an impressive palette of colours — Pearl White, Matte Blue, Gloss Black and Matte Grey.
 
In a fast-evolving mobility ecosystem, TVSM has made R&D its cornerstone, fuelling innovation, sustainability, and user-centric technology. TVSM’s consistent focus on R&D and its ‘road-to track’ philosophy culminate in a strong product pipeline. For the last two decades, the Company has been steadily increasing its R&D investment and creating better domain expertise through competency development and recruiting of passionate engineers, designers and technology specialists.
 
Over the past few years, TVSM’s R&D investments have grown from ₹ 495 crore in FY 2022-23, to an all-time high of ₹ 1,025 crore in FY 2024-25. This upward trajectory reflects a strategic focus on building a smarter, cleaner, and more connected mobility future.
 
This initiative is supported by a robust team of over 2,000 engineers, manufacturing, and IT specialists, highlighting the Company’s focus on engineering excellence and advanced design capabilities. The Company is focusing on clean, connected, and technologically advanced mobility solutions for the global markets. It is dedicated to advancing R&D, fostering innovation and maintaining a competitive edge.
 
TVS Motor is globally recognised for its engineering, innovation, and quality, with products sold in more 90+ countries across Asia, Latin America, and Africa. Fuelled by racing DNA, TVS Apache continues to redefine performance worldwide. Beyond these markets, TVS Apache also has a growing presence in Europe (Italy).