PR advice from AFP journalists: The virtues of clarity [Video]

The pitch is the key tool for capturing a journalist’s attention. When well-delivered and structured, this hook can make all the difference for public relations professionals. Here’s how to craft a pitch that gets straight...

Summer slows down the activity of many businesses. This break often leads press officers to pause their communications efforts. However, staying silent is not always the best strategy. Here are five reasons to continue your...

Writing a press release is not simply about talking about your latest news. Certain mistakes can send your press release straight to journalists' trash folders. Here are five bad habits to eliminate when drafting a...

Before distributing a press release, press officers must build a list of journalists to contact. This process is known as targeting. In this article, MediaConnect outlines the steps to follow in order to select the...

In a flood of press releases, a press trip offers something an email never can: a tangible and memorable experience. However, it must be planned methodically and in accordance with the ethical guidelines that govern...

Journalistic practices have changed dramatically: more platforms, more formats, and more channels to feed. Given this reality, simply posting a PDF on a forgotten press page is no longer enough. A well-designed digital press room...