PR advice from AFP journalists: The virtues of clarity [Video]

Data collection, processing, visualization... Data journalism has made its mark in newsrooms with an increasing number of interactive formats. MediaConnect spoke with three data journalists to understand their daily work, their methods, and their expectations...

When supporting a fundraising round, communication plays a crucial role. PR teams must turn a financial transaction into information that is useful for journalists. What are the best practices? Estelle Monraisse, senior partner at Mascaret...

Leverage Buy-out (LBO), or leveraged buyout, is a method commonly used by companies to accelerate their growth. During such operations, press officers communicate with the media to generate coverage of the news. Bérengère Beaujean, Communications...

Notified at the last minute, contradicted, or simply excluded from major decisions — for a long time, communicators only played a peripheral role within companies. Is that still the case in 2025? Experts and professionals...

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...

Nearly four out of ten French people use generative artificial intelligence (GAI) to search online, according to an Ipsos survey. Faced with this paradigm shift, brands are adopting GEO (generative engine optimization) to optimize their...