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Did you know? 80% of women do not wear the right bra size, and as many complain about discomfort.
Faced with this observation, the custom lingerie brand LOLO Paris, co-founded by Mélissa Perraudeau, aims to provide a solution by offering underwear that adapts to the morphology of each woman through a size selection algorithm. The co-founder tells us more about this innovative measuring system and the broader challenges of inclusive lingerie.
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