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63% of French people declare that they consider the environmental and social impact of clothing to be important.
In response to this need for transparency, the startup Clear Fashion, co-founded by Marguerite Dorangeon and Rym Trabelsi, proposes to support consumers by informing them about the impact of clothing brands, including on the environment, social issues, health, and animal welfare.
This is a way to verify the commitment of these brands, but also to empower consumers to make informed choices and thus "consume better."
Co-founder Rym Trabelsi tells us more about this mobile application and their evaluation methodology in this final episode of the 3QA season.
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