Disinformation is now targeting public institutions and their social benefits. For the CNAF, which is particularly vulnerable, combating fake news has become a strategic priority for its communications department.
In this interview, Damien Ranger-Martinez, director of communications at the Caisse Nationale des Allocations Familiales, discusses the approach the organization has taken: creating a dedicated page on caf.fr, partnering with Les Surligneurs for fact-checking, and integrating the response to fake news into its overall communications strategy.
His message to PR professionals: We need to tackle this issue methodically and collectively.
More content on this topic:
- Désinformation : quels risques et quel coût économique pour les entreprises ? Ayman Awada (Sopra Steria)
- Fake news : le nouveau risque stratégique pour les entreprises
- Désinformation, malinformation et mésinformation : comment les distinguer ?
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