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In the headlines
Journalist
Social Networks
Media
Interview
"Hugo Décrypte" is now a media outlet. You create informative content on Twitch and social media in general, outside the channels of traditional media. Initially, you didn't attend journalism school; what is your status now?...
05 January 2024
6 min
Communicator
PR
Article
A press release, what's the point?
Journalists can receive over a hundred a day, but 71% estimate that only a quarter of press releases are relevant, according to a 2021 Cision study. This tool of external communication remains indispensable for informing,...
05 January 2024
3 min
Journalist
Social Networks
Media
Article
From short to long format: media in the face of the battle for attention
Popular among the youth, media ventures into social networks. Online, content adheres to specific formats: 15-second Instagram stories, TikTok videos ranging between 15 and 60 seconds, tweets limited to 280 characters... These are 'snackable' short...
05 January 2024
5 min
Journalist & Communicator
PR
Media
Article
From journalist to communicator and from communicator to journalist: those who changed paths
In an article published on France Culture's website titled “Journalists Becoming Communicators,” journalist Frédéric Says mentions the 'Great Wall of China' that separates the two professions. On one side, journalism, which informs the public and...
04 January 2024
4 min
It Moves - the Podcast
Media
Podcast
3 QUESTIONS TO – Episode #12 - Jean Moreau - Phénix - The battle against food waste
To listen to the episode on the platform of your choice: click here In France, food waste is estimated to be around 10 million tons per year, while millions of French people lack food...
04 March 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #8 - Alain Staron - Artifeel - AI to the rescue of security alarms
To listen to the episode on the platform of your choice: click here Co-founded by Alain Staron, the start-up Artifeel, supported by Bouygues Telecom, simply announces the revolution in private security. Everything relies on...
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #7 - Coralie Dussart - Spaag - Behind the mystery of "growth hacking"
To listen to the episode on the platform of your choice: click here Get ready to enter the matrix. The one of “growth hacking.” A contemporary practice, still relatively unknown to the general...
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #6 Nathaniel Bern – Medadom - Connected telemedicine
To listen to the episode on the platform of your choice: click here What if it were the future of telemedicine? Kiosks and booths equipped with connected devices to allow practitioners to refine their diagnoses...
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #4 - Julia Ménayas, Co-founder of Helios – “Cleansing” Your Savings
To listen to the episode on your preferred platform: click here She has just raised 9 million euros. The price to pay to support its development in the service of ecological transition. And thus, to...
07 January 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #3 - Sarah Pouchet, Co-founder of Unbottled - Plastic-Free Bathrooms
To listen to the episode on your preferred platform: click here You might have discovered her on M6, on the show “Qui veut être mon associé?” (Who Wants to Be My Business Partner?). Co-founder of...
06 January 2024
1 min
Most recent articles
RP
Communicator
Good Practice
PR
Article
Opinion Piece – Our PR highlight of the month: STAEDTLER, the first stationery brand to upcycle its iconic pencils
[ >>> To download the press release, click on the "The Document" tab above <<< ] Let's be honest. Rare are the press releases that I truly read. It's not snobbery or laziness. It's...
21 March 2024
2 min
Communicator
Good Practice
PR
Media
Article
Integrating storytelling into PR
When it comes to selling wine, the intrinsic quality of the product isn't always enough to convince consumers. According to Manuel Peyrondet, best craftsman of France, sommelier, and co-founding president of Chais d'œuvre, "70% of...
20 March 2024
2 min
Communicator
Good Practice
PR
Article
Opinion Piece - Our press release of the month: Paris Book Festival
When you work in media, you receive a lot (a lot) of press releases. Like a mountaineer, we rappel down every day, from email to email. Each one tries to impress us as much as...
20 March 2024
2 min
Journalist & Communicator
PR
Media
Article
Corporate journalist: a communicating journalist?
Occupying a middle ground between traditional journalism and communication, the corporate journalist's profession remains unfamiliar to the general public. Those who lend their pen to the official discourse of their employing company create various content...
31 January 2024
3 min
Communicator
Good Practice
PR
Media
Article
Mathieu Jahnich: "Responsible communication should not be perceived as a loss of efficiency."
Reducing ecological impact is the new focus of communication strategies. Some talk about "decarbonizing communication," what does that entail? The fight against climate change has become a priority, but when we talk about carbon, we...
31 January 2024
5 min
Communicator
Good Practice
PR
Article
The Press Release of the month - The Anonymous Project
When you're required to speak in public, it's good practice to dress in black since it goes without saying that what you have to say is the only thing the audience should focus on. A...
30 January 2024
1 min
Good Practice
PR
Media
Article
5 essential tools for information monitoring
Feedly Feedly is a monitoring software that allows you to easily follow websites, blogs, and social media in one place. You can create customized feeds to track topics of interest, organize your content...
30 January 2024
2 min
Communicator
Good Practice
PR
Media
Article
Is sending press releases a threat to the planet?
Scientists and experts from the IPCC are clear: companies must limit their reliance on fossil fuels if we are to achieve carbon neutrality by 2050. From biomass to green hydrogen, large, medium, and small enterprises...
30 January 2024
4 min
Social Media
Journalist
Social Networks
Media
Interview
Hugo Travers: "Only media that succeed in their online transition will survive"
"Hugo Décrypte" is now a media outlet. You create informative content on Twitch and social media in general, outside the channels of traditional media. Initially, you didn't attend journalism school; what is your status now?...
05 January 2024
6 min
Journalist
Social Networks
Media
Article
From short to long format: media in the face of the battle for attention
Popular among the youth, media ventures into social networks. Online, content adheres to specific formats: 15-second Instagram stories, TikTok videos ranging between 15 and 60 seconds, tweets limited to 280 characters... These are 'snackable' short...
05 January 2024
5 min
Social Networks
Media
Article
How did Twitch become the new playground for media?
The phenomenon is growing. According to Médiamétrie's 2020 Internet report, 5 million French users connect to Twitch at least once a month, with nearly a million visiting daily. Simultaneously, traditional audiovisual players are facing audience...
27 December 2023
4 min
Journalist
Good Practice
Social Networks
Article
X, Facebook, Instagram... Challenges and Opportunities of Journalism in the Social Media Age
This is one of the most striking findings from the Digital News Report 2023 by the Reuters Institute: the social network TikTok has now become a privileged channel for accessing information for young generations worldwide,...
09 November 2023
3 min
Journalist
Social Networks
Media
Interview
C. Viktorovitch and J. de Kiss (franceinfo) - Twitch: 'Speaking to all populations is part of our mission'
Jules, as a journalist and presenter at franceinfo, you also host a segment dedicated to e-sports. Is this what led you to join Twitch? Jules de Kiss: It's actually the other way around! At franceinfo,...
08 November 2023
6 min
Journalist
Social Networks
Media
Article
Twitter Becomes X: What Are the Consequences for Journalists' Work?
From Twitter to X: What's Changing in 2023 On July 24th, Twitter, the iconic blue bird platform, changed its name and identity to become X. Nine months after being acquired by billionaire Elon Musk,...
26 September 2023
4 min
Communicator
Social Networks
Media
Technology
Article
Digital Services Act : Towards a Disruption of Communication Strategies ?
Ending the "Wild West" on the Web. That's the stated goal of the DSA, which came into effect on August 25th. More concretely, the European text aims to: ensure optimal protection for users against online...
31 August 2023
3 min
Communicator
Social Networks
PR
Media
Article
Influencers: What Impact on PR Strategies?
The grip tightens. On Thursday, March 30th, the government sought to establish a framework for the practices of influencers. The National Assembly unanimously passed a law in its first reading aimed at "combating scams and...
26 May 2023
3 min
Media
Communicator
Good Practice
PR
Media
Article
Integrating storytelling into PR
When it comes to selling wine, the intrinsic quality of the product isn't always enough to convince consumers. According to Manuel Peyrondet, best craftsman of France, sommelier, and co-founding president of Chais d'œuvre, "70% of...
20 March 2024
2 min
Media
Podcast
3 QUESTIONS TO – Episode #12 - Jean Moreau - Phénix - The battle against food waste
To listen to the episode on the platform of your choice: click here In France, food waste is estimated to be around 10 million tons per year, while millions of French people lack food...
04 March 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #8 - Alain Staron - Artifeel - AI to the rescue of security alarms
To listen to the episode on the platform of your choice: click here Co-founded by Alain Staron, the start-up Artifeel, supported by Bouygues Telecom, simply announces the revolution in private security. Everything relies on...
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #7 - Coralie Dussart - Spaag - Behind the mystery of "growth hacking"
To listen to the episode on the platform of your choice: click here Get ready to enter the matrix. The one of “growth hacking.” A contemporary practice, still relatively unknown to the general...
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #6 Nathaniel Bern – Medadom - Connected telemedicine
To listen to the episode on the platform of your choice: click here What if it were the future of telemedicine? Kiosks and booths equipped with connected devices to allow practitioners to refine their diagnoses...
02 February 2024
1 min
Communicator
Media
Technology
Article
AI: communication jobs in the age of ChatGPT
ChatGPT, the language model based on OpenAI's GPT-3.5 architecture, continues to garner attention. While some foresee a revolution in communication jobs, Jean-Francois Granat, Marketing Communication Director at Rhenus Logistics, prefers to view this innovation as...
31 January 2024
2 min
Journalist & Communicator
PR
Media
Article
Corporate journalist: a communicating journalist?
Occupying a middle ground between traditional journalism and communication, the corporate journalist's profession remains unfamiliar to the general public. Those who lend their pen to the official discourse of their employing company create various content...
31 January 2024
3 min
Communicator
Good Practice
PR
Media
Article
Mathieu Jahnich: "Responsible communication should not be perceived as a loss of efficiency."
Reducing ecological impact is the new focus of communication strategies. Some talk about "decarbonizing communication," what does that entail? The fight against climate change has become a priority, but when we talk about carbon, we...
31 January 2024
5 min
Most read articles
Communicator
Good Practice
PR
Article
How to draft your press release with the help of ChatGPT?
Steps to draft your press release with ChatGPT: No longer a stranger, ChatGPT has become an indispensable ally for some communication professionals. Indeed, this AI can perform various tasks such as article writing, assistance in...
20 April 2023
1 min
Communicator
Good Practice
PR
Media
Article
Integrating storytelling into PR
When it comes to selling wine, the intrinsic quality of the product isn't always enough to convince consumers. According to Manuel Peyrondet, best craftsman of France, sommelier, and co-founding president of Chais d'œuvre, "70% of...
20 March 2024
2 min
Journalist & Communicator
Media
Podcast
Discover 'IT'S MOVING", the new name of the MediaConnect podcast.
New season, new name. This fall, the MediaConnect podcast, a subsidiary of AFP specializing in simplifying press relations, is undergoing a transformation. On Tuesday, September 13th, "It Moves" replaces "3 questions to." This name change...
13 September 2022
1 min
Journalist
Good Practice
Technology
Article
The tools and technologies that facilitate the work of journalists in 2024
Nearly half of newsrooms worldwide already utilize artificial intelligence tools. This was revealed in a study by the World Association of News Publishers (WAN-IFRA), published in May 2023 in collaboration with Schickler Consulting. Just a...
30 November 2023
3 min
Social Networks
Media
Article
How did Twitch become the new playground for media?
The phenomenon is growing. According to Médiamétrie's 2020 Internet report, 5 million French users connect to Twitch at least once a month, with nearly a million visiting daily. Simultaneously, traditional audiovisual players are facing audience...
27 December 2023
4 min
Journalist
Social Networks
Media
Interview
Hugo Travers: "Only media that succeed in their online transition will survive"
"Hugo Décrypte" is now a media outlet. You create informative content on Twitch and social media in general, outside the channels of traditional media. Initially, you didn't attend journalism school; what is your status now?...
05 January 2024
6 min