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"I want to give young people reasons to hope and to broadcast a different tune."
Journalist and star presenter of "Enquête exclusive" on M6, Bernard de La Villardière returns to our microphone to discuss the launch of Réel, his new online media platform, 100% video and accessible on all social networks.
Two years after creating Neo, a media outlet dedicated to local areas, the journalist once again puts on his entrepreneur hat to make Real "an alternative in today's media landscape."
Bernard de La Villardière advocates for a "positive" approach. With reports and interviews dedicated to "agents of change," focusing on themes related to innovation, the environment, or solidarity actions. The goal is to highlight "all initiatives that carry solutions."
True to his frankness, the journalist expresses in this episode his desire to break away from the sometimes "guilt-inducing" codes of journalism.
For its launch, Real raised 1.3 million euros from business angels. Its economic model relies notably on brand content and therefore partnerships with certain brands.
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