MEDIA ON THE MOVE - #62 - The challenges of "Le Nouvel Obs"

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Don’t call it L’Obs anymore, but rather Le Nouvel Obs. The famous weekly officially unveiled its new look on March 21. New name. New visual identity. But most importantly: a new website, its biggest project.

In a difficult context for news magazines, the title’s sales declined by 7% in 2023 and the weekly, launched 60 years ago by Jean Daniel and Claude Perdriel, is once again running at a loss. It has therefore set itself a big goal: increase its number of digital subscribers by 20% by 2025.

Facing these many challenges, its CEO Julie Joly explains how the newsmagazine, part of the Le Monde group, intends to write this new chapter in its history.

Among the topics discussed:

• The main features of the new format
   

• The title’s digital ambitions
   

• The newsmagazine’s “clearly progressive” editorial line
   

• The assumed absence of editorial synergy within the Le Monde group
   

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