MEDIA ON THE MOVE – Summer Files – The Video Battle [1/3]

Banijay – Audiovisual Faces the Creative Challenge

Is French audiovisual content running out of creative steam? Saying so would be “very dishonest,” according to Alexia Laroche-Joubert. For the CEO of Banijay France, the traditional audiovisual sector still has many strengths. But with competition from streaming platforms, declining TV audiences, and linear channels recycling old shows, the creative challenge is enormous. In this episode, the “most powerful woman in French TV” breaks down the industry's key issues.

YouTube – 20 Years of Video Revolution

Twenty years already! From Me at the zoo to Kaizen, YouTube has completely transformed. In two decades, it evolved from a simple video host to a full-fledged audiovisual powerhouse—one that now rivals TV channels, though without facing the same regulations. That has ruffled some feathers. Justine Ryst, Managing Director for France and Southern Europe, discusses YouTube’s model evolution, its ties to the creator economy, competition with TikTok, and regulatory tensions with TV networks. Much has changed—both in the world and on YouTube. This anniversary is a chance to look ahead.

SO PRESS – Society+: The Big Streaming Leap

For its 10th anniversary, Society magazine didn't just release a commemorative issue. On March 6, it launched Society+, an SVOD platform dedicated to documentaries. It's a bold move in a saturated streaming market. It marks a new chapter for SO PRESS, an independent group behind popular titles like So Foot, So Film, Pédale!, Doolittle—and Sovage, its ad and brand content production company. Founder Franck Annese walks us through this entrepreneurial journey and the group's strategy amid the decline of print media.




> Next topic: “(Re)capturing Attention”

Héloïse des Monstiers (Phosphore)
Hugues de Rosny (Le Média Positif)
Gaspard G (YouTube)

Suggestions ? Have comments, topic ideas, or people you'd like us to interview? Feel free to contact our editorial team at : hugues.dago@mediaconnect.com