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In the headlines
Journalist
Social Networks
Media
Interview
Hugo Travers, founder of the media outlet "Hugo Décrypte," seems to have captured the attention of a young audience on social media, while many media outlets wonder how they could capture this reputedly fickle audience....
05 January 2024
1 min
Communicator
PR
Article
A press release, what's the point?
They flood the inboxes of journalists who, by definition, don't have time to read them. Yet, they are often essential. In this digital age of social media, what purpose do press releases serve?
05 January 2024
1 min
Journalist
Social Networks
Media
Article
From short to long format: media in the face of the battle for attention
Sought after by the media, it's a precious yet limited resource. In the era of information digitization, audience attention lies at the core of media content strategies. To capture it, media outlets attempt to adapt...
05 January 2024
1 min
Journalist & Communicator
PR
Media
Article
From journalist to communicator and from communicator to journalist: those who changed paths
These are two universes that coexist but don’t often merge. Yet, some have made the decision to switch sides. They discuss this transition with MediaConnect.
04 January 2024
1 min
It Moves - the Podcast
Media
Podcast
3 QUESTIONS TO – Episode #12 - Jean Moreau - Phénix - The battle against food waste
04 March 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #8 - Alain Staron - Artifeel - AI to the rescue of security alarms
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #7 - Coralie Dussart - Spaag - Behind the mystery of "growth hacking"
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #6 Nathaniel Bern – Medadom - Connected telemedicine
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #4 - Julia Ménayas, Co-founder of Helios – “Cleansing” Your Savings
07 January 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #3 - Sarah Pouchet, Co-founder of Unbottled - Plastic-Free Bathrooms
06 January 2024
1 min
Most recent articles
RP
Communicator
Good Practice
PR
Article
Opinion Piece – Our PR highlight of the month: STAEDTLER, the first stationery brand to upcycle its iconic pencils
Our journalist Carla, who receives an average of 180 press releases per month (yes, she counted), offers you a gem each month to showcase best practices.
21 March 2024
1 min
Communicator
Good Practice
PR
Media
Article
Integrating storytelling into PR
Storytelling is a proven lever in PR strategies. It's a tool capable of capturing journalists' attention and garnering audience engagement. MediaConnect offers to review, with examples, some of its characteristics.
20 March 2024
1 min
Communicator
Good Practice
PR
Article
Opinion Piece - Our press release of the month: Paris Book Festival
Our journalist Carla, who receives an average of 180 press releases per month (yes, she counted), offers you a gem each month to highlight best practices.
20 March 2024
1 min
Journalist & Communicator
PR
Media
Article
Corporate journalist: a communicating journalist?
Within the communication department, whether in an agency, as a freelancer, or in-house, the corporate journalist's mission is to highlight the discourse of the company for which they work a role often overlooked.
31 January 2024
1 min
Communicator
Good Practice
PR
Media
Article
Mathieu Jahnich: "Responsible communication should not be perceived as a loss of efficiency."
Due to environmental and social challenges, communication plays a crucial role for companies aiming to adopt more sustainable models. From measuring environmental impact to evaluating the relevance of disseminated information, and embracing the necessary humility...
31 January 2024
1 min
Communicator
Good Practice
PR
Article
The Press Release of the month - The Anonymous Project
Writing and sending a press release (PR) is not an easy task. You need to send a common document promoting your client without looking like you're doing so to a list of strangers already buried...
30 January 2024
1 min
Good Practice
PR
Media
Article
5 essential tools for information monitoring
A critical element in a company's strategy, information monitoring demands a lot of time. Fortunately, several effective monitoring tools exist to keep you informed about the news in your industry and from your competitors. MediaConnect...
30 January 2024
1 min
Communicator
Good Practice
PR
Media
Article
Is sending press releases a threat to the planet?
The debate rages on between computer engineers and advocates for digital sobriety: what is the impact of a PR campaign and our digital usage on climate change? Here are some insights.
30 January 2024
1 min
Social Media
Journalist
Social Networks
Media
Interview
Hugo Travers: "Only media that succeed in their online transition will survive"
Hugo Travers, founder of the media outlet "Hugo Décrypte," seems to have captured the attention of a young audience on social media, while many media outlets wonder how they could capture this reputedly fickle audience....
05 January 2024
1 min
Journalist
Social Networks
Media
Article
From short to long format: media in the face of the battle for attention
Sought after by the media, it's a precious yet limited resource. In the era of information digitization, audience attention lies at the core of media content strategies. To capture it, media outlets attempt to adapt...
05 January 2024
1 min
Social Networks
Media
Article
How did Twitch become the new playground for media?
Kingdom of gamers and e-sports enthusiasts, Twitch continues to gain popularity. Created in 2011 and revealed during lockdowns, the live streaming platform has become a true social media platform, transcending the realm of video games....
27 December 2023
1 min
Journalist
Good Practice
Social Networks
Article
X, Facebook, Instagram... Challenges and Opportunities of Journalism in the Social Media Age
Social media has redefined how we access information, and journalists themselves are increasingly incorporating X (formerly Twitter) or even Facebook into their daily work. But what does this social media revolution mean for the future...
09 November 2023
1 min
Journalist
Social Networks
Media
Interview
C. Viktorovitch and J. de Kiss (franceinfo) - Twitch: 'Speaking to all populations is part of our mission'
In just a few years, Twitch has become the new playground for the media. And for good reason: the platform boasts 31 million visitors each day, in a context where now 70% of 15-34 year...
08 November 2023
1 min
Journalist
Social Networks
Media
Article
Twitter Becomes X: What Are the Consequences for Journalists' Work?
Twitter has been a favored tool for journalists for many years. But the radical change in direction imposed by Elon Musk, the new head of the social network, could well change the game. Renamed X,...
26 September 2023
1 min
Communicator
Social Networks
Media
Technology
Article
Digital Services Act : Towards a Disruption of Communication Strategies ?
The Digital Services Act (DSA) becomes partially effective and introduces new standards for web giants. While its impact is still awaited, these regulations could profoundly reshape the cyberspace within the European Union. What are the...
31 August 2023
1 min
Communicator
Social Networks
PR
Media
Article
Influencers: What Impact on PR Strategies?
Influencers have managed to establish themselves as true communication actors within marketing campaigns. However, the recurrent controversies they have caused have sometimes prompted brands to distance themselves and pushed public authorities to now legislate. In...
26 May 2023
1 min
Media
Communicator
Good Practice
PR
Media
Article
Integrating storytelling into PR
Storytelling is a proven lever in PR strategies. It's a tool capable of capturing journalists' attention and garnering audience engagement. MediaConnect offers to review, with examples, some of its characteristics.
20 March 2024
1 min
Media
Podcast
3 QUESTIONS TO – Episode #12 - Jean Moreau - Phénix - The battle against food waste
04 March 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #8 - Alain Staron - Artifeel - AI to the rescue of security alarms
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #7 - Coralie Dussart - Spaag - Behind the mystery of "growth hacking"
02 February 2024
1 min
Media
Podcast
3 QUESTIONS TO - Episode #6 Nathaniel Bern – Medadom - Connected telemedicine
02 February 2024
1 min
Communicator
Media
Technology
Article
AI: communication jobs in the age of ChatGPT
How does ChatGPT impact the world of communication? Amidst opportunities and challenges, the use of this artificial intelligence also raises concerns among communication professionals.
31 January 2024
1 min
Journalist & Communicator
PR
Media
Article
Corporate journalist: a communicating journalist?
Within the communication department, whether in an agency, as a freelancer, or in-house, the corporate journalist's mission is to highlight the discourse of the company for which they work a role often overlooked.
31 January 2024
1 min
Communicator
Good Practice
PR
Media
Article
Mathieu Jahnich: "Responsible communication should not be perceived as a loss of efficiency."
Due to environmental and social challenges, communication plays a crucial role for companies aiming to adopt more sustainable models. From measuring environmental impact to evaluating the relevance of disseminated information, and embracing the necessary humility...
31 January 2024
1 min
Most read articles
Media
Podcast
3 QUESTIONS TO - Episode #2 - Raphaël Vullierme, Co-founder of Luko - The New Insurance Market
05 January 2024
1 min
Communicator
Good Practice
PR
Article
How to draft your press release with the help of ChatGPT?
A press release is an essential communication tool for a company looking to announce its news, projects, and gain visibility. However, its drafting can sometimes seem tedious and time-consuming. In this context, ChatGPT could be...
20 April 2023
1 min
Communicator
Good Practice
PR
Article
Best Practices for Writing Irresistible Press Releases
The press release is a first-choice weapon in the arsenal of communicators. However, it is increasingly difficult to attract the attention of journalists, drowned in a continuous flow of information. So, what are the keys...
18 October 2023
1 min
Communicator
Good Practice
PR
Media
Article
Tips for successful crisis communication
From scandals to natural disasters, crisis communication is a vital tool for organizations. But how do they manage to salvage their image when all seems lost? MediaConnect posed this question to experts in the field...
30 January 2024
1 min
Journalist
Good Practice
Social Networks
Article
X, Facebook, Instagram... Challenges and Opportunities of Journalism in the Social Media Age
Social media has redefined how we access information, and journalists themselves are increasingly incorporating X (formerly Twitter) or even Facebook into their daily work. But what does this social media revolution mean for the future...
09 November 2023
1 min
Journalist & Communicator
Media
Podcast
IT'S MOVING - Episode #37 - Bilal El Alamy - Blockchain Business School (PyratzLabs) - Training web3 champions
28 February 2023
1 min