👉 Please note, this podcast is only recorded in French.
To access the episode on the platform of your choice, click here.
How to reinvent oneself without betraying oneself?
This is the question The Good Life faced before launching its new format in the spring.
But before taking the plunge, the team of this high-end magazine, acquired by Prisma Media, chose to consult its readers.
The result: a revamped layout, a rethought business promise, and a 100% lifestyle repositioning, organized around the sections “Temptations,” “Escapes,” and “Inspirations.” 250 pages published every quarter, supported by a new slogan: “the seriously hedonistic magazine.”
And in a fragile sector, a clear goal: to think of The Good Life as a full-fledged brand, open to diversification.
Paul Miquel, its editor-in-chief, is the guest of our podcast “Ça bouge dans les médias.” A 20-minute interview to help you understand their challenges.
On the agenda:
🔵 Rethinking a title based on reader expectations
🔵 Embracing a high-end lifestyle line with sobriety
🔵 Organizing the production of a quarterly magazine
🔵 Developing the brand beyond print
Suggestions?
If you have comments, topic proposals, or people to interview, do not hesitate to contact our editorial team at the following address: hugues.dago@mediaconnect.com
