Hugo Travers, founder of the media outlet "Hugo Décrypte," seems to have captured the attention of a young audience on social media, while many media outlets wonder how they could capture this reputedly fickle audience....

Sought after by the media, it's a precious yet limited resource. In the era of information digitization, audience attention lies at the core of media content strategies. To capture it, media outlets attempt to adapt...

Kingdom of gamers and e-sports enthusiasts, Twitch continues to gain popularity. Created in 2011 and revealed during lockdowns, the live streaming platform has become a true social media platform, transcending the realm of video games....

Social media has redefined how we access information, and journalists themselves are increasingly incorporating X (formerly Twitter) or even Facebook into their daily work. But what does this social media revolution mean for the future...

In just a few years, Twitch has become the new playground for the media. And for good reason: the platform boasts 31 million visitors each day, in a context where now 70% of 15-34 year...

Twitter has been a favored tool for journalists for many years. But the radical change in direction imposed by Elon Musk, the new head of the social network, could well change the game. Renamed X,...

The Digital Services Act (DSA) becomes partially effective and introduces new standards for web giants. While its impact is still awaited, these regulations could profoundly reshape the cyberspace within the European Union. What are the...

Influencers have managed to establish themselves as true communication actors within marketing campaigns. However, the recurrent controversies they have caused have sometimes prompted brands to distance themselves and pushed public authorities to now legislate. In...