To gain visibility in the press, many companies call on press officers. While this collaboration generally takes place over the long term, some organizations opt for a one-time mission, on the occasion of a specific...

MediaConnect gives a voice to those who receive press releases. In this interview, Gabriel Nedelec, journalist in the finance department at Les Echos, shares his expectations of PR professionals.

MediaConnect gives a voice to those who receive press releases. In this new interview, we focus on the expectations of tech journalism, with Nelly Lesage, Editor-in-Chief at Numerama.

As the “anti-fast-fashion” bill is debated in the Senate on June 2 and 3, the brand Shein faces yet another controversy. Its latest advertising campaign, created by Havas, defends the “right to fashion” despite widely...

Absent guests on air, cancelled interviews, unmet media commitments: journalists and press officers face unexpected issues that can weaken their professional relationships. How to manage the demands and constraints of each party? Testimonials.

Generative artificial intelligence (AI) is disrupting communicators' writing practices. While it facilitates content production, it can also produce generic texts lacking originality and sometimes riddled with errors. How can we leverage this technology without weakening...

MediaConnect gives a voice to those who receive press releases. In this interview, Marine Godelier, energy journalist at La Tribune, explains her expectations of PR professionals.