MEDIA ON THE MOVE – #66 – “Gala” and TikTok: A Global Success

➡️ To access the episode on your preferred platform, click here.

👉 Please note, this podcast is only recorded in French. 

With 11 million followers on TikTok, Gala continues to strengthen its position as the 3rd most followed media account in the world on the platform—ranking ahead of MTV.

The secret? Behind-the-scenes videos, filmed up close with French and international celebrities during major events. Short, raw videos, without commentary, almost unedited—and immensely viral.

Now owned by Groupe Le Figaro, Gala has built a reputation for making the inaccessible accessible. Just like at the recent state dinner in Versailles, held in honor of King Charles III.

In this new episode of our podcast, Gala’s editorial director, Matthias Gurtler, shares the story behind this digital success—3 billion views—on a Chinese platform that is, nonetheless, under threat in several countries.

Topics discussed include:

• The ingredients of a now-viral formula
   

• The uncertain future of TikTok
   

• Monetizing a massive audience
   

• The impact of the acquisition on the magazine’s operations
   

Suggestions?
If you have comments, topic ideas, or people you think we should interview, feel free to contact our editorial team at: hugues.dago@mediaconnect.com