MEDIA ON THE MOVE – Summer Files – Raising Awareness Among Youth [3/4]

Le Crayon

Thierry Ardisson told Le Figaro that they are capable of “regenerating screens.” Who are “they”? The content from the media outlet "Le Crayon," dedicated to debate and launched on YouTube in 2020, aimed at 18-35 year-olds. Among its co-founders is its CEO, Wallerand Moullé-Berteaux, 26 years old, who is also our podcast guest. His ambition is to use discussion and reflection to “bring French society together.” This media group, now followed by over 700,000 subscribers on social networks, includes, besides the "Le Crayon" channel: a PR agency for leaders ("Le Surligneur"), a content agency for companies ("Le Pinceau"), and another media outlet ("Les pépites de France"), dedicated to tourism and heritage.

Entre les lignes

According to the 2023 La Croix barometer on French trust in media, 57% of French people say they distrust what the media say about major current affairs. In a context of widespread misinformation and distrust toward journalists, how can we give young people a taste for staying informed? And especially, what tools can we provide to better navigate this flood of news? These are the missions of the association "Entre les lignes," founded in 2010. This week on "Ça bouge dans les médias," we speak with Fanny Lattach, AFP journalist and deputy director of this association. "Entre les lignes" has a network of around 250 volunteer journalists from partner newsrooms (AFP, Groupe le Monde, Contexte) committed to media education. These information professionals mainly work within schools but also outside them.

Backseat

He has streamed with Jean-Luc Mélenchon, Yannick Jadot, and Fabien Roussel. Each week on his show "Backseat," Jean Massiet and his commentators review political news on Twitch. Followed by more than 240,000 people on the platform, the video creator says he belongs to the "popular education" movement and has thus set himself a goal: to popularize and analyze politics for his young audience, which averages 24 years old. His way of raising awareness among a generation that is turning away from public affairs and avoiding traditional media. Following the dissolution of the National Assembly, Jean Massiet decided to multiply his broadcasts and get personally involved: the "streamer," who has worked in various political offices, decided to sign a petition calling to vote for the Nouveau Front Populaire in the recent early legislative elections.


Next file : "Challenges of the Print Press"

• Eric Chol (L'Express)
• Julie Joly (Le Nouvel Obs)
• Bruno Jeudy (La Tribune Dimanche)

Suggestions?
If you have comments, topic proposals, or people to interview, please contact our editorial team at: hugues.dago@mediaconnect.com