In a new interview for Les Clés des RP, MediaConnect met with Étienne Dujardin, desk journalist in the continuous news service at La Voix du Nord. He explains his daily work and his relationships with...

When supporting a fundraising round, communication plays a crucial role. PR teams must turn a financial transaction into information that is useful for journalists. What are the best practices? Estelle Monraisse, senior partner at Mascaret...

Leverage Buy-out (LBO), or leveraged buyout, is a method commonly used by companies to accelerate their growth. During such operations, press officers communicate with the media to generate coverage of the news. Bérengère Beaujean, Communications...

In this new episode of “The Keys to PR”, MediaConnect interviews Fabrice Cousté, freelance journalist and host of SMART IMMO (B SMART). He shares his experience with public relations and his expectations regarding communication professionals.

What are the differences between public and private communication? Pascale Barillot has experienced both over the course of her career. EDF, Veolia, France Travail, and the SNCF Group—she has worked across numerous communication and press...

Many companies choose to expand their business abroad. However, mastering your communication strategy is essential to gain recognition from the foreign press. Maïwenn Régnault, Consulting Director and Head of International at Oxygen, shares her best...

In this new episode of “Les Clés des RP”, the series in which MediaConnect interviews journalists about their expectations toward communication professionals, Laurent Larcher, senior reporter at La Croix in charge of Defense and conflicts,...

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...