In this new episode of “Les Clés des RP”, the series in which MediaConnect interviews journalists about their expectations toward communication professionals, Laurent Larcher, senior reporter at La Croix in charge of Defense and conflicts,...

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...

Nearly four out of ten French people use generative artificial intelligence (GAI) to search online, according to an Ipsos survey. Faced with this paradigm shift, brands are adopting GEO (generative engine optimization) to optimize their...

Whether it’s Christel Heydemann (Orange), Véronique Bédague (Nexity), or Patrick Pouyanné (TotalEnergies), all have succeeded in building big communities on LinkedIn. Business leaders shape their reputation and influence online through personal branding. In the age...

This is the new season of “The keys to PR”, the series in which MediaConnect interviews journalists about their expectations of PR professionals. This week, Romain Schneider, sports journalist at Le Figaro for about twenty...

To gain visibility in the press, many companies call on press officers. While this collaboration generally takes place over the long term, some organizations opt for a one-time mission, on the occasion of a specific...

MediaConnect gives a voice to those who receive press releases. In this interview, Gabriel Nedelec, journalist in the finance department at Les Echos, shares his expectations of PR professionals.

MediaConnect gives a voice to those who receive press releases. In this new interview, we focus on the expectations of tech journalism, with Nelly Lesage, Editor-in-Chief at Numerama.