Leverage Buy-out (LBO), or leveraged buyout, is a method commonly used by companies to accelerate their growth. During such operations, press officers communicate with the media to generate coverage of the news. Bérengère Beaujean, Communications...

In this new episode of “The Keys to PR”, MediaConnect interviews Fabrice Cousté, freelance journalist and host of SMART IMMO (B SMART). He shares his experience with public relations and his expectations regarding communication professionals.

What are the differences between public and private communication? Pascale Barillot has experienced both over the course of her career. EDF, Veolia, France Travail, and the SNCF Group—she has worked across numerous communication and press...

Many companies choose to expand their business abroad. However, mastering your communication strategy is essential to gain recognition from the foreign press. Maïwenn Régnault, Consulting Director and Head of International at Oxygen, shares her best...

In this new episode of “Les Clés des RP”, the series in which MediaConnect interviews journalists about their expectations toward communication professionals, Laurent Larcher, senior reporter at La Croix in charge of Defense and conflicts,...

Fake news websites, misleading tweets, deepfakes… companies are no longer safe from being the target of disinformation campaigns. In just a few minutes, fake news can shake their reputation. How can they anticipate such attacks...

Nearly four out of ten French people use generative artificial intelligence (GAI) to search online, according to an Ipsos survey. Faced with this paradigm shift, brands are adopting GEO (generative engine optimization) to optimize their...

Whether it’s Christel Heydemann (Orange), Véronique Bédague (Nexity), or Patrick Pouyanné (TotalEnergies), all have succeeded in building big communities on LinkedIn. Business leaders shape their reputation and influence online through personal branding. In the age...